Commercial ad volumes on television during the first 13 matches of the ongoing Indian Premier League (IPL) 2025 have grown by 12% year-over-year, according to a report by TAM Sports. The growth signals a strong rebound in advertiser interest, driven by new categories, brands, and expanded reach.
The report highlights a 13% increase in advertising categories&mdash;now surpassing 50&mdash;and a remarkable 31% jump in advertisers, taking the total to over 65. JioStar, the official media rights holder of the IPL, is eyeing Rs 4,500 crore in ad revenue from both television and digital platforms this season.
Among the advertising categories, mouth fresheners led the charts with an 11% share of ad volumes, followed closely by Ecom-Gaming (10%) and Biscuits (9%). Notably, two of the top five advertising categories belonged to the Food &amp; Beverage sector, alongside Cars and Smartphones.
Parle Biscuits dominated the advertiser list, capturing a 9% share and leading ad volumes in 12 out of the 13 games. Other prominent advertisers included Vishnu Packaging (Vimal Elaichi), Reliance Consumer Products, Sporta Technologies (Dream11), and Groww.
This season also witnessed the entry of 23 new categories and 83 new brands into the IPL ad space. Noteworthy new entrants among the top five brands included Parle Platina Hide &amp; Seek, Rajshree Silver Coated Elaichi, and Apple iPhone 16E&mdash;all of which were absent in the previous season.
New sectors such as Ecom-Auto Rental Services and Fashion Retail made their debut, while traditional segments like Chocolates and DTH Services did not feature this season. Additionally, 17 advertisers who participated in IPL 2024 did not return for the 2025 edition.
As per Broadcast Audience Research Council (BARC) data, the first eight matches of IPL 2025 reached 288 million television viewers aged 2 and above across both urban and rural India. In the core Male 15+ ABC audience segment, the tournament attracted 109 million viewers. The average TVR stood at 4.34 for the MF 2+ group and 5.4 for the Male 15+ ABC segment.
Watch time soared to 65 billion minutes for the 2+ All India TG group&mdash;setting a new IPL record, even surpassing the Covid-era seasons. Live reach for this demographic hit 319 million unique viewers, the second-highest in IPL history, while HD viewership climbed to 47 million, marking a 30% rise compared to IPL 2024.
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Source : The Economic Times

Commercial ad volumes on television during the first 13 matches of the ongoing Indian Premier League (IPL) 2025 have grown by 12% year-over-year, according to a report by TAM Sports.

TV Ad Volumes Surge 12% in IPL 2025; New Brands and Categories Flood Advertising Space