Sprite India has announced Bollywood actress Sharvari as its new female brand ambassador, reinforcing its appeal among young and dynamic consumers. The move aligns with Sprite&rsquo;s strategy to engage the next generation through fresh and relatable marketing campaigns.
Sharvari, known for her performances in the Rs 100 crore blockbuster Munjya, the globally acclaimed streaming hit Maharaj, and the action-packed Vedaa, is regarded as one of the most promising talents in the industry.
Her association with Sprite will be featured in the brand&rsquo;s latest campaign, &lsquo;Sprite, Thand Rakh&rsquo;, which emphasizes the importance of staying cool under pressure. Sprite has built a strong identity through its witty and refreshing communication style, and the partnership with Sharvari is expected to enhance its connection with young consumers while strengthening brand engagement in a competitive market.
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<span style="font-size: 12.0pt; line-height: 107%; font-family: 'Verdana',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Source : The Economic Times

Sprite India has announced Bollywood actress Sharvari as its new female brand ambassador, reinforcing its appeal among young and dynamic consumers.

Sprite India Appoints Sharvari as New Brand Ambassador to Connect with Young Consumers