Recognized for its innovative approach in the nutraceuticals sector, Miduty is now expanding into skincare. The brand's latest venture stems from the personal mission of its founder, Palak Midha, who was inspired by her parents' struggles with autoimmune and chronic conditions.
&ldquo;We identified major gaps in the supplement industry&mdash;poorly researched dosages and ineffective formulations. When we turned to skincare, we found similar issues: products that overpromise but underdeliver,&rdquo; Midha stated.
Revolutionizing Skincare with Science and Transparency
Catering to individuals aged 30 and above, Miduty&rsquo;s skincare range focuses on addressing overlooked skin concerns. The lineup includes:
EpiHydrate Day Cream &ndash; Formulated with hexapeptide-8 and low molecular weight hyaluronic acid for deep hydration and anti-aging benefits.
EpiShield Day Serum &ndash; Antioxidant-rich formula to protect against environmental stressors while soothing the skin.
EpiRepair Night Cream &ndash; Features palmitoyl tetrapeptides to boost skin cell turnover and firmness, combined with fermented aloe extract for inflammation relief.
Mineral Sunscreen &ndash; Offers daily protection without harsh chemicals.
Committed to safety and efficacy, Miduty avoids synthetic AHAs and BHAs, instead using clinically-proven natural ingredients that align with the skin&rsquo;s natural processes.
Leveraging Trust and Innovation
With a customer base exceeding 5 lakh users and an 85% return rate, Miduty is leveraging its reputation in wellness to enter the skincare space. The brand integrates innovative alternatives such as Hydroxyethyl Urea for hydration and Tyrosinase inhibitors to combat pigmentation.
&ldquo;Miduty&rsquo;s skincare range is an extension of our philosophy: delivering comprehensive health solutions that address root causes with clean, science-backed formulations,&rdquo; Midha emphasized.
With a focus on transparency, safety, and scientific innovation, Miduty aims to redefine skincare for urban India, empowering individuals with holistic solutions for modern skincare challenges.
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Source : startupro.in

Recognized for its innovative approach in the nutraceuticals sector, Miduty is now expanding into skincare. The brand's latest venture stems from the personal mission of its founder, Palak Midha, who was inspired by her parents' struggles with autoimmune and chronic conditions

Miduty Expands into Skincare, Bringing Science-Backed Solutions to Urban India