Indian cricket sensation Jasprit Bumrah has stepped up his association with sustainable travel gear brand Uppercase by becoming an equity investor, transitioning from his earlier role as a brand ambassador.
Bumrah, who has been promoting the brand&rsquo;s &ldquo;Never Ordinary&rdquo; campaign since 2022, has now made his first investment in the startup ecosystem. The campaign emphasized sustainability and innovation in travel accessories &mdash; values that Bumrah aligns with in his new role as an investor.
Founded by Sudip Ghose, Uppercase is known for eco-conscious products such as luggage, backpacks, and gym bags. With Bumrah&rsquo;s strategic involvement, the brand plans to co-create a specialized product line tailored for frequent travelers, including athletes.
As part of its growth plans, Uppercase is also establishing a new manufacturing facility in Nashik, Maharashtra, to meet rising demand and fuel its expansion goals.
While the financial details of the investment remain undisclosed, Bumrah&rsquo;s move is being viewed as a strong vote of confidence in the brand&rsquo;s mission. The collaboration reflects a growing trend of celebrities becoming active stakeholders in the businesses they support, moving beyond traditional endorsement deals.
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Source : startupro.in

Indian cricket sensation Jasprit Bumrah has stepped up his association with sustainable travel gear brand Uppercase by becoming an equity investor, transitioning from his earlier role as a brand ambassador.

Jasprit Bumrah Becomes Equity Investor in Luggage Brand Uppercase, Marking His Startup Debut