FMCG giant Dabur India announced plans to exit underperforming categories such as tea, adult and baby diapers, and sanitising products as part of a broader strategy to streamline operations and focus on high-potential segments. The move, revealed during an investor call, is aimed at achieving sustainable double-digit CAGR in both topline and bottomline by FY28.
&ldquo;These segments contribute less than 1% to our revenue and exiting them will help release capital for bigger bets,&rdquo; said CEO Mohit Malhotra. The company posted revenue of ₹13,113.19 crore in FY25.
As part of its renewed vision, Dabur will intensify investments in core brands and high-growth categories. The company will focus on premiumisation, innovation, and expanding its footprint across health and wellness segments. It has identified seven key brands&mdash;Dabur Red, Real, Dabur Chyawanprash, Dabur Honey, Hajmola, Dabur Amla, Odonil, and Vatika&mdash;that together contribute over 70% of its revenue. These brands will receive disproportionate investments to drive deeper market penetration and share gains.
Dabur is also doubling down on emerging sales channels like e-commerce, quick commerce, and modern trade. &ldquo;We aim to consolidate stockists for better ROI, reduce urban distribution costs, and leverage digital tools for efficiency,&rdquo; Malhotra added.
Future growth plans include category expansions in health juices, supplements like Shilajit and gummies, and premium personal care offerings. The company is actively scouting M&amp;A opportunities in new-age healthcare, wellness foods, and premium personal care to build a future-fit portfolio.
With this strategic shift, Dabur aims to build on its legacy while positioning itself as a modern, health-centric FMCG leader.
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Source : Business-standard

FMCG giant Dabur India announced plans to exit underperforming categories such as tea, adult and baby diapers, and sanitising products as part of a broader strategy to streamline operations and focus on high-potential segments

Dabur Reshapes Strategy: Exits Non-Core Segments, Doubles Down on Core Brands & Wellness