Global direct-to-consumer fine jewellery brand Angara has officially launched operations in India, marking a significant step in its international expansion. Known for its expertise in coloured gemstones, diamonds, and pearls, the Los Angeles-based brand is targeting India&rsquo;s $100 billion jewellery market with a digitally native, made-to-order model.
Founded in 2005 by Indian-origin entrepreneurs Ankur and Aditi Daga, Angara has already established a strong footprint across the United States, United Kingdom, and Australia, serving over one million customers worldwide. The brand&rsquo;s entry into India aligns with a growing shift in consumer preference toward personalised, ethical, and design-driven jewellery.
&ldquo;We&rsquo;ve spent nearly two decades perfecting the online jewellery shopping experience,&rdquo; said Ankur Daga, Founder and CEO. &ldquo;Now, we bring that to India with exceptional quality, unmatched customisation, and designs that celebrate individuality.&rdquo;
With a 300-year-old legacy in the gemstone trade through the Daga family lineage, Angara blends tradition with technology. Its AI-powered customisation engine allows customers to personalise every element of their purchase&mdash;from gemstone type and carat weight to setting and metal.
The company maintains full control over production and sourcing, enabling competitive pricing by eliminating middlemen. Angara also emphasizes ethical sourcing and sustainable practices, addressing growing demand among modern Indian consumers.
In a strategic move to support its digital-first approach, Angara will also launch experiential retail spaces in India, catering to customers who prefer in-person shopping for high-value items.
Without external funding, the company has surpassed $100 million in revenue and now aims to become a $1 billion brand within five years.
Angara operates across India, Thailand, Ireland, Canada, and Australia, with plans to expand its Indian team and infrastructure.
&ldquo;Indian consumers have long been limited to traditional gold jewellery or luxury global brands with steep markups,&rdquo; said Aditi Daga, Co-founder. &ldquo;Angara offers a new option&mdash;high-quality, customisable fine jewellery that&rsquo;s personal, elegant, and accessible.&rdquo;
With a vertically integrated business model, proprietary AI tools, and robust logistics, Angara is positioning itself to redefine jewellery retail in India.
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Source : Indian Startup News

Global direct-to-consumer fine jewellery brand Angara has officially launched operations in India, marking a significant step in its international expansion.

Angara Enters Indian Market with Customisable, Ethically Sourced Fine Jewellery