Travel tech unicorn OYO has announced a $10 million investment to enhance the digital assets of G6 Hospitality, including its website and My6 app. The move follows OYO&rsquo;s recent $525 million all-cash acquisition of the Motel 6 and Studio 6 brands from Blackstone Real Estate, as part of its US expansion strategy.
As part of its growth plan, OYO aims to add over 150 hotels under the Motel 6 and Studio 6 brands in 2025, strengthening its presence in key markets such as Texas, California, Georgia, and Arizona.
OYO plans to quadruple app installs before the summer season and leverage advanced digital targeting to attract high-intent customers via direct partnerships with Google and Microsoft. The investment will fuel targeted digital campaigns, driving direct bookings and reducing reliance on third-party platforms.
&ldquo;The investment underscores G6&rsquo;s commitment to supporting its franchise network by driving direct bookings and reducing dependency on third-party platforms,&rdquo; said Shashank Jain, Head of Online Revenue, G6 Hospitality.
Additionally, G6 Hospitality has partnered with HotelKey, a hospitality technology provider, to enhance digital capabilities across its properties in the US and Canada.
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Source : Business-standard

Travel tech unicorn OYO has announced a $10 million investment to enhance the digital assets of G6 Hospitality, including its website and My6 app

OYO Invests $10M to Boost G6 Hospitality’s Digital Growth After $525M Acquisition