Indian fashion e-commerce giant Myntra, a Flipkart-owned platform under Walmart, has officially entered the international market with the launch of &lsquo;Myntra Global&rsquo; in Singapore. The move is strategically designed to cater to the city's large Indian diaspora, estimated at approximately 650,000 individuals.
The new platform features around 35,000 styles from over 100 Indian brands, including popular names such as Aurelia, Global Desi, AND, Libas, Rustorange, Mochi, W, The Label Life, House of Pataudi, Chumbak, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles. The collections span multiple categories like apparel, footwear, accessories, and home d&eacute;cor.
All orders placed on Myntra Global will be fulfilled directly from India, with delivery timelines of 4 to 7 days, supported by third-party cross-border logistics partners. This enables Myntra to operate without a physical base in Singapore while maintaining efficiency and service standards.
Myntra&rsquo;s decision to target Singapore was influenced by strong organic traction&mdash;approximately 30,000 users from the city-state already visit the Indian platform monthly. With this launch, the company aims to serve 12&ndash;15% of the Indian community in Singapore.
Commenting on the milestone, Nandita Sinha, CEO of Myntra, said:
"Our journey of nearly two decades has been paved by the love of millions of customers and thousands of brands who trust us to make their fashion dreams possible. The launch of Myntra Global marks a milestone moment for us. With our expertise in serving customers at scale and our exceptional offerings, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style."
The Singapore launch is part of Myntra&rsquo;s broader global vision to build a stronger international footprint, beginning with markets that have a significant Indian presence.
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Source : startupro.in

Indian fashion e-commerce giant Myntra, a Flipkart-owned platform under Walmart, has officially entered the international market with the launch of ‘Myntra Global’ in Singapore

Myntra Launches ‘Myntra Global’ in Singapore, Marking Its First International Expansion