Premium travel luggage and accessories brand EUME has raised ₹25 crore in its Series A funding round led by veteran investor Ashish Kacholia, with continued backing from seed investors Pradeep Rathod (Cello Group) and Prithviraj Kothari (Arvog Financial). Kacholia, who had also participated in EUME&rsquo;s ₹15 crore pre-Series A round in June 2024, reaffirmed his confidence in the brand&rsquo;s vision and execution.
The fresh capital will be used to scale EUME&rsquo;s retail footprint across India, enhance team capabilities, ramp up marketing efforts, and strengthen working capital. As part of its aggressive offline expansion strategy, EUME plans to open three flagship stores within the next 45 days in Bengaluru (Mall of Asia), Mumbai (Oberoi Sky City), and Hyderabad (Sarath City Capital Mall).
&ldquo;EUME has consistently demonstrated a bold vision and flawless execution. My continued investment reflects my belief in its potential to redefine travel luggage for the new generation,&rdquo; said lead investor Ashish Kacholia.
The company is also preparing to double its product portfolio across key lifestyle categories, with a strong focus on premiumisation&mdash;a growing trend in India&rsquo;s consumer market driven by increasing urban incomes.
&ldquo;We won&rsquo;t compromise on brand appeal. Our aim is to innovate with convenience and aspirational design, without reinventing the wheel,&rdquo; said Naina Parekh, Founder of EUME.
Co-founder Pranay Parekh added that while online growth remains strong, offline retail is emerging as a critical channel. &ldquo;We&rsquo;re already present at select physical touchpoints and are scaling rapidly. Our partnerships in the corporate gifting space also reinforce our presence across B2C and B2B segments,&rdquo; he noted.
EUME is positioning itself as a leading brand in India&rsquo;s premium travel gear segment, driven by innovation, design excellence, and a blend of omnichannel strategies.
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Source : Indian Startup News

Premium travel luggage and accessories brand EUME has raised ₹25 crore in its Series A funding round led by veteran investor Ashish Kacholia, with continued backing from seed investors Pradeep Rathod and Prithviraj Kothari.

EUME Raises ₹25 Cr in Series A Funding Led by Ashish Kacholia, Eyes Offline Retail Expansion